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Small business ideas




DXN was founded by Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology. Dr. Lim Siow Jin has a deep interest in mushrooms and their relationship with human health. To understand this relationship better, Dr. Lim Siow Jin travelled far and wide in search of The King of all Herbs-Lingzhi. After more than twenty years of research and scientific analysis, Dr. Lim Siow Jin finally discovered Lingzhi the king of herbs that would benefit all mankind Realizing the importance and the benefits of Lingzhi, Dr. Lim Siow Jin began sharing his knowledge about this miraculous herb with his friends, who were greatly impressed with its beneficial medicinal value. However, Dr. Lim Siow Jin didn't stop there. He felt that he should form a company that would help more people know and derive the benefits of this miraculous herb. In 1993 Dr Lim's dream came true when he established DXN.

DXN started from scratch and was initially not well known as a Network Marketing company. However today , DXN is one of the most well-known and fastest growing Network Marketing organisations in the world by virtue of the One Dragon, One World, One Market concept.

Today DXN can boast of its world class Lingzhi Farm and GMP standard Pharmaceutical Factory. With operations in over 25 countries, and with over two million registered distributors worldwide, DXN is solidifying its position as the world leader in Lingzhi products.





Dr Lim Siow Jin interview




DXN Holdings Berhad Founder/CEO Dato' Dr Lim Siow Jin talks about how his early research (and his father's job as a herbalist) led him into the medicinal properties of Lingzhi mushrooms.

He also discusses the beginnings of DXN following this research, and his decision to use Multi-Level Marketing as a means to grow the business.

He also discusses global expansion, operational issues, the lack of visibility on the shares and his moves to counter this.

He also talks about the financial position and the possibility of corporate activity to reward shareholders, including implementing a dividend policy.

You can download and listen to Dr Lim Siow Jin here. We think it is full of information on how DXN started and where it is going from Dr Lim Siow Jin himself.

Download the interview interview and listen latter if no time is available now to listen, it will be worth your time